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Does anyone know the expected markup, wholesale to retailers, for a new product, carjack/air compressor combo? - wholesale led lights

I am a new product on the market in the United States. Jack is an electromagnet. That is, in fact it is a female, which increase with an integrated compressor the car for you, with the push of a button. The compressor also gives you the opportunity to inflating their tires, instead of when they are only marginally on the air. He flashes the hazard lights and LED flashlight attached. A great product, but we need to know what to expect dealers to sell a product to define. I keep hearing 30% - 40% is very good for our market, but I really need to answer these, because I know what the product is worth based on similar competitors, but no one has really something and have the sweet spot market will find entry. Please help with any information you have on the margins of retailers. Thank you!